Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

Gentenox Enterprises Limited unveils its 2025 Global Digital Marketing Performance Report, highlighting the latest trends, challenges, and opportunities shaping the digital marketing landscape ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

SEATTLE, Dec. 8, 2025 /PRNewswire/ -- Scowtt, the AI-powered advertising optimization platform, today announced it has raised $12 million in Series A funding led by Inspired Capital, alongside ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...

This course explores the models and algorithms commonly used in marketing, providing a structured approach to applying analytics in real-world marketing scenarios. We begin with a foundational ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.