You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...

The latest episode of ‘The Independent Marketer’ features Prashant Jain, chief marketing officer, HP India. Jain reiterated the role of a marketer and their independence with a SWOT analysis and the ...

Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to adapt and ultimately survive a global health and economic crisis. The SWOT and PEST analysis are among the ...

Question: We hope you’ll welcome a follow-up question to your last Friday’s column on SWOT (Strength-Weakness-Opportunity-Threat). We have our own corporate strategy planning team in our ad agency. In ...