The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to ...

Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...

AdExchanger: Is there a connection between the audience buying world and the marketing automation space? PF: Too little, at this point – audience and audience acquisition have become such a ...

If you’re looking to enhance your overall sales, marketing, and customer service processes while saving time and money, you’ve likely explored different types of marketing automation software.

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

Steady as she goes is as good a description as any of Marketo’s latest set of financials this week. The firm turned in a loss of $18.4 million in its first quarter on revenue up 35% year-on-year to ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...