Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. Mission and vision statements are much like lighthouses, guiding a ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

“I am filled with immense pride and gratitude as a I reflect on the collaborative journey we have undertaken to articulate a new mission and vision statement for New Jersey City University,” Interim ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

Having a clear direction for your career is paramount, especially for those aspiring to earn annual salaries of $100,000 or more. A personal mission statement serves as a compass, guides your career ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Two universities in the UNC System received approval last week to change their mission statements to remove references to diversity. The move comes after the system Board of Governors in May repealed ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...