More than 70% of downloaded mobile apps are abandoned after just one use. Companies invest heavily in app creation, but their apps can’t engage users. In this article, we’ll guide you through the main ...

In 2024, the landscape of mobile app development continues to evolve at a rapid pace, and as someone who has been deeply entrenched in this industry, I’ve witnessed firsthand the transformative power ...

The following is a guest piece by Celia Hoag and Kelly Watson of Merkle. Opinions are the authors’ own. Our phones are filled with mobile apps that help us do anything from ordering lunch to managing ...