The net promoter score, an increasingly popular measure of customer satisfaction, may not be an effective metric the way most organizations use it, according to The Wall Street Journal. The measure is ...

Loyal customers are assets to any business. The best way to transform someone into a loyal customer is by offering outstanding customer satisfaction. Therefore, it is essential to gauge how happy and ...

Customer retention is the most efficient growth lever for any business, yet companies often struggle to balance the near-term highs of new customer growth with the importance of retaining (and ...

Executives in 45 percent of organizations use Net Promoter Score (NPS) as a customer experience (CX) beacon metric, according to a recent Forrester Research survey. But is NPS the right CX beacon ...

Net Promoter Score, commonly referred to as NPS, was first introduced in the Harvard Business Review in a 2003 article, titled: “The One Number You Need to Grow.” It was intended to be a metric for ...

When organizations look for feedback on how their customers feel about the products and services they offer, the Net Promoter Score (NPS) is often the first port of call. NPS is an indicator that ...

If there is one question to rule all of marketing, it goes something like this: "On a scale of zero to 10, with 10 being the highest, how likely are you to recommend our company to a friend or ...

Dr. Alain Briançon is the VP of Data Science and CTO for Cerebri AI. Leveraging the massive amounts of customer data recorded by Fortune 500 companies, Cerebri AI delivers actionable insights via its ...

Patient satisfaction is a metric that has garnered the interest of an increasing number of healthcare organizations, and for good reason: The more satisfied a patient is, the more likely he or she is ...

The Net Promoter Score (NPS) survey uses one simple question to quantify customer health: “How likely are you to recommend our brand?” Learn how to maximize NPS data with Salesforce and measure ...

There’s a reason why so many companies rely on Net Promoter Score (NPS) as a customer-experience metric. It’s relatively simple to implement, and the output—an easy-to-understand score—slides ...