It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has ...

Thanks to Ad Mediation Platform, all these problems may be resolved. Ad Mediation Platform allows developers to manage all their monetization resources collectively. For instance, developers may ...

In two recent interviews, Jarred Wilichinsky, Paramount’s SVP of ad operations, explained the story behind the Paramount ad experience. He discussed what it took to oversee three different properties’ ...

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations, aims to meticulously measure, track, and optimize ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.