Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Kyligence Inc., the developer of an analytics platform based upon the Apache Kylin open-source distributed data warehouse, today announced a platform that organizations can use to store business ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Finance often has the modelling skill and data discipline; HR has the context about roles, behaviours and work design.

Generally speaking, marketers’ main goals are to move one of two needles: revenue or brand awareness. When evaluating success, however, many marketers may waste time on vanity metrics. These vanity ...

The Kyligence Zen intelligent metrics platform, now generally available, addresses the problem of inconsistent data metrics throughout an organization that can hinder data analysis initiatives.

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs ...

Businesses, using the analytics as a guide, will be able to significantly tackle the performance issues of their mobile applications, ensuring a smooth experience for customers NOIDA, India & SAN ...

For years, marketers have measured the success of their campaigns by reviewing traditional performance metrics such as clicks, impressions, click-through rates and bounce rates. As data and content, ...

Sports performance analytics encapsulates collecting, analyzing and interpreting data as it pertains to the sports industry. The major has a range of applications in the sports industry from ...