Emilia is a cosmetic and fragrance influencer who shares reviews and insights into the world of perfume and aftershave, taking on the alias "Professor Perfume". She claims that consumers could extend ...

A self-confessed 'perfume professor' has revealed why you should never store your fragrances in the bathroom and where to keep them instead so they last 'years and years'. Emelia, from America, who is ...

Perfumes may be bottled scents, but it also consists of fragile chemistry. The careful concoctions of oils and aromatic compounds are highly sensitive, and without the right care, they can deteriorate ...

THERE’S no better confidence boost than getting complimented on your lingering fragrance. But with the heat of summer in full swing, keeping your signature scent intact can be a real challenge. Beauty ...

TikTok is saturated with shelfie videos that show off enviable perfume collections and tips on how to make your fragrance stretch longer, and work harder, for you. But now, the app has sparked a new ...

One attribute of great perfumes is their ability to last longer. The longer a perfume lasts, the more expensive it is. Even if the perfume bottle is beautiful, don't place the glass bottle on your ...

Ideally, fragrances should be stored away from direct sunlight in a cool, dark place. It’s tempting to keep them in the bathroom, especially if it’s where you get ready every day, but “excessive ...

But now, the app has sparked a new conversation about where to store your perfumes so they don't go bad and live only half the life they were intended to. While we all know you shouldn't keep your ...