Determining a customer’s worth has never been an exact science for any company -- mainly because spreadsheet methods are prone to errors that lead to gaps in reporting processes. The introduction of ...

In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...

How much is a customer worth to a company? That’s the eternal question. To arrive at an answer, customer and sales teams are often forced to use spreadsheets and ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...