First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

This week, Republican Party leaders from around the country are gathering in Maryland for the annual Conservative Political Action Conference, or CPAC. Conservatives with a different vision of the ...

First-principles calculations, rooted in quantum mechanics and executed without recourse to empirical parameters, provide a robust framework for predicting the mechanical and thermodynamic properties ...