Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

A powerful Visit Type Segmentation coupled with a traditional Recency, Frequency, Success model doesn’t just expose the data in a performance-efficient manner – it helps marketers understand how the ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...