The conventional product management wisdom suggests that one of the responsibilities of a product leader is to track and optimize metrics — quantitative measurements that reflect how people benefit ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Too many of the standard metrics tracked by companies today are output ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the early days of a new product, the numbers we track—the metrics—shouldn’t be treated as ...

As large language models (LLMs) reshape how technology products are built and experienced, the way we measure success must also evolve. Traditional metrics like engagement, retention and feature usage ...

Those of us who read this magazine regularly know about security metrics. We have read about their value and seen monthly examples of useful metrics and what to do with them. But, ladies and gentlemen ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Too many of the standard metrics tracked by companies today are output metrics. As the name suggests, output metrics measure the outcomes, results or impacts you hope to achieve with your business.