Promotion letters formalize changes you've discussed with an employee. Learn how to write them by following our guide and ...

Forbes contributors publish independent expert analyses and insights. I cover corporate culture, employee engagement, and leadership. Getting ready for your next big job requires a thoughtful approach ...

Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...

Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...

Uncertain economic conditions have led many employers to focus on making the most of their existing IT staffs. Consequently, skilled IT professionals may find ample opportunities to take on new ...