Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to represent ...

Disney finally dropped the official title for Star Wars: Episode VIII with a relatively sparse announcement poster, but it's already the source of a lot of speculation. Beyond who the title, "The Last ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

The Kansas City Chiefs will face off against the Tampa Bay Buccaneers in Super Bowl LV at Raymond James Stadium in Tampa, Florida, on Feb. 7. The big game will look slightly different this year as the ...

In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red. Apple CEO Tim Cook shared some photos ...

Apple is once again marking World AIDS Day through red Apple Store logos. Some stores with illuminated logos are switching them to a red color, while other stores have red window decals applied. Some ...

December 1st is World AIDS Day and as expected, Apple is turning its retail store logos red to commemorate the event. Additionally, Apple has published a pair of stories in the App Store highlighting ...

There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...