What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...

Responsible marketing isn’t new. As marketers, we have always been responsible for our marketing activities. Yet changes in the past few years have brought the concept of responsible marketing to the ...

AI and customer trust. AI's transparency is crucial for building customer trust. Marketers must consider biases and fairness when making AI-based decisions. Responsible marketing strategy. A ...

NewsGuard Announces ‘Responsible Advertising for News Segments’ Menu to Allow Brands to Stop Funding Misinformation While Restoring Ads to Quality News Publishers, Including Sites Serving Minority ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...