It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

One of the greatest players in USWNT history isn’t a fan of the USMNT’s new campaign heading into the World Cup.

Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

The slogan functions precisely by eliding that difficulty. Antisemitism often advertises itself not through open hatred, but ...

Budweiser’s slogan, the “King of Beers,” is as recognizable as its Clydesdales. But it wasn’t always those exact words. Let’s start from the beginning: German immigrant Adolphus Busch arrived in the ...

K FC is cleaning up its act and dropping the iconic "finger lickin' good" slogan as the coronavirus health crisis continues. The chicken-centric chain announced the news on Monday, confirming that the ...

The city of Dallas is telling the rest of the country that "big things happen here." Mayor Mike Rawlings and the Dallas Convention & Visitors Bureau unveiled a new logo and slogan Friday after eight ...

Early on in his bid for the United States presidency, Donald Trump adopted a catchphrase that encapsulated his entire political philosophy in just two words: "America first." The slogan was front and ...

This post is in response to #What Lives Matter? By Sam Louie MA, LMHC, CSAT In response to racism, especially the perception of race-based mistreatment by the police, the Black Lives Matter social ...

Victor Kiam, the man who coined the slogan: "I liked the shaver so much, I bought the company" for his Remington firm, has died aged 74. BBC News Online's Jenny Matthews looks back at some other ...

How many more Jews must die before the world wakes up and does something about it? Maybe that’s the problem: The world ...

Mark Twain once said that the “difference between the almost right word and the right word” is like the “difference between the lightning bug and the lightning.” As a law professor, I am constantly ...