Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

The Survey Research Center (SRC) at the University of Michigan is a well-known survey research entity. In the 1960s, it boasted one of the best survey sampling experts (Leslie Kish) and a permanent ...

The National Sample Survey (NSS), since its beginning in 1950 by launch of the first round of Household Consumption Expenditure Survey and other allied indicators, has for the last 75 years quietly ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...