(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

The amount of revenue that some of the largest school districts get from selling advertising space on school lockers, lunch trays, buses, and other areas is minimal compared with the budget gaps they ...

Imagine you’re a seventh-grader walking to social-studies class. In the hallway, you pass a row of lockers plastered with a giant ad for a supermarket. At lunch in the cafeteria, you sit at a table ...

Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families are unsure of the return to school this fall, per a new report from Numerator shared via press ...

Public schools across the country are coming up with marketing strategies to boost enrollment. School administrators said a crucial part of their job is advertising what their school offers. It comes ...

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. Back-to-school shopping typically marks an uptick in consumer ...

Tight restrictions on advertising and commercialism in Seattle Public Schools were approved by the School Board yesterday, spelling an end to the controversial Channel One news-and-commercials video ...

If you are in Pennsylvania, chances are that you have seen advertisements for cyber charter schools—on television, the sides of buses, parade floats, the computer screen, or in your local newspaper.