Good design doesn’t scream for attention, it quietly solves problems. This video showcases incredibly smart designs that make ...

The best solutions are often the simplest. Overcomplicated gadgets and flashy innovations might grab attention, but smart design focuses on making life easier. Some ideas are so clever yet ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Sometimes, the most simple nail designs are the ones that stand out among the rest.

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

For the more advanced DIYer, a peppermint pattern is the perfect way to elevate red Christmas nails. Create a swirl across a ...

Simple designs are easier to understand, cheaper to make, less likely to fail, and easier to fix than complicated designs. Yet, in my industry–making bags–complexity rules. This is because, for more ...

Mark the year: 2020. That was the year when Apple decided to crowdsource its design. At Apple’s largest event of the year, the Worldwide Developers Conference (WWDC) this week, the company revealed ...

The French philosopher and mathematician Blaise Pascal once penned a letter to a friend in which, at the end, he wrote: “If I had more time, I would have written a shorter letter.” This quote is quite ...