Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...