Random acts of kindness help others—but they're good for the helpers, too 💗 ...

Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Bottom Line: Neural activity in the cortical amygdala determines whether mice engage in aggressive or pro-social behavior Results: By performing a network analysis on whole-brain activity of male mice ...

Why helping others can lead to a more fulfilling life ...

Forbes contributors publish independent expert analyses and insights. AI researcher working with the UN and others to drive social change. Aug 30, 2025, 10:54pm EDT Sep 02, 2025, 10:02pm EDT Child ...

Wealthy people are more likely to engage in prosocial behaviour such as donating money or volunteering, according to a new global study. In a new paper published today in PNAS Nexus, researchers from ...

Testosterone can foster friendly, prosocial behavior in males, a new animal study finds. The work also revealed how testosterone influences the neural activity of oxytocin cells -- the so-called 'love ...

“We appear to live in an increasingly polarized society where there is a gap in empathy towards others,” said Bartal in a press release. “This work helps us understand prosocial, or helpful, acts ...