Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

Select users outside the US are seeing different pricing, with differences of up to 17%.

Sony is reportedly experimenting dynamic pricing in the PlayStation Store, which means users may see reduced rates in ...

Sony is testing dynamic pricing on PS5’s PlayStation Store. That’s according to PS Store price tracker, PSprices, which has detected the price changes across more than 100 games, with users being ...

The PlayStation Store on PS5 has been upgraded with its first new feature of 2026, thanks to a new update to the Sony console ...

Sony introduced a PS5 system feature that shows a game’s launch price on the Store, clarifying historical pricing for buyers ...

"Some PlayStation Store users see experimental prices that are significantly lower than the standard retail price. This is a ...

With a background in journalism and counseling, Penny Min blends analytical research with real-world insight to help readers make informed financial decisions. At Forbes Marketplace, she specializes ...

Critics warn a new system may leave some players feeling short-changed 🎮 ...

Sony is testing dynamic pricing on the PS Store, and we’ve seen evidence of it ourselves. For those who aren’t aware, this ...