Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...
If brands were people, most of them have mastered the outfit… but are still awkwardly silent when they walk into a room. 😬 ...
The biggest brands pour creativity into being instantly recognizable. A logo you can spot at 20 paces. A color palette that becomes cultural shorthand (think Oreo blue or Coca-Cola red). That visual ...
Co-Founder and General Manager of CreationDose, the MarTech Company that creates hybrid digital strategies oriented to the new generations. “I’m lovin’ it”—I’m sure you can sing this jingle and ...