Competitive advantage is the goal of strategic change -- which seeks to improve a company's competitive position through improving certain elements such as its cost position and differentiation from ...

Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Gordon Scott has been an active investor and ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

This is the last in a series of four articles on what strategy should look like in a world that is volatile, uncertain, complex and ambiguous (VUCA). In the previous three articles I outlined the ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...