Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

(Bloomberg) -- General Mills Inc. is planning to engage federal officials over potential restrictions on food dyes that it uses in some of its cereals, as Robert F. Kennedy Jr., the nominee to run the ...

Texas Attorney General Ken Paxton has initiated an investigation into General Mills, Inc., accusing the food giant of illegally misrepresenting its popular cereal products, such as Trix and Lucky ...

Texas Attorney General Ken Paxton has launched an investigation into General Mills, accusing the food giant of misleading consumers by marketing cereals as “healthy: despite containing synthetic dyes ...

The Trix version with no artificial colors and flavors was introduced two years ago. The new-old version, which will use some artificial colors and flavors, is being called Classic Trix. It turns out ...

Cereal giant General Mills is the next target of food activists who are pushing companies to remove artificial ingredients from their products. Vani Hari, known as the Food Babe, has for years called ...

AUSTIN, Texas — Texas is going after a major player in the cereal market, behind claims that the company is misrepresenting its products. Attorney General Ken Paxton announced his office is launching ...

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...