WPP has today announced that its Auckland creative campus – home to AKQA, VML, Designworks, Ogilvy and The Brand Agency – has ...
NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today reported its 2024 Preliminary Results. Full year and Q4 financial highlights Delivering on strategic priorities Focus and outlook for 2025 ...
Well that didn't work did it? Victoria Appleby, who took over as CEO of WPP's T&P agency - formerly The&Partnership - a year ...
The agents in the new hub offer volumes of historical WPP data focused on branding, strategy, creative, behavioral science, and more, that are available to staff and clients.
LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.
Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own creative division worsened significantly during 2024. Annual revenues less ...
NEW YORK & LONDON--(BUSINESS WIRE)-- WPP (NYSE: WPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing ...
WPP has named Microsoft veteran Cindy Rose as its next CEO, effective Sept. 1, according to a press release. Current chief executive Mark Read will step down on that date and assist with the ...
Account losses, including parts of the Pfizer business, and sharp spending pullbacks from U.S. tech clients threw cold water on WPP’s end-of-year performance. The patchy results further widen the gap ...
Mark Read, Chief Executive Officer of WPP, said: “We achieved significant progress against our strategy in 2024 with the creation of VML, Burson and the simplification of GroupM – some 70% of our ...
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