AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...

The search engine has been a key Internet tool since the early days. Before the Web was a thing, I fondly remember Archie (from “archive” without the “v”), which indexed filenames on FTP servers, ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Google cofounder Larry Page had a vision for search engines 25 years ago that sounds eerily close to what its AI product Gemini is making possible today.

For the past two decades, Google has been the kingmaker when it comes to search engine optimization (SEO) and online visibility. For some people, if you weren’t on the first page of search results, ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.