Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

YouTube has introduced a new feature in Studio analytics that shows the number of impressions from new and returning viewers. The new feature aims to help channels better understand their audience ...

YouTube is rolling out an update to YouTube Analytics (YTA) that makes it easier to see how content is consumed by device type. The change displays device data more ...