YouTube first launched ads for its short-form video format in 2022, but as of late last year, the ability to buy exclusively Shorts inventory was only available to a small group of advertisers. Most ...

YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with creators and audiences as holiday shopping picks up. As more people discover ...

Google launched new YouTube Shorts ad opportunities for brands. Google claims its "ABCD" framework can boost Shorts ad performance. YouTube Shorts' growing audience ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

YouTube is rolling out new ad features for Shorts aimed at helping brands stretch their holiday marketing budgets — and capitalize on short-form video momentum. What’s new: Why we care. These updates ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

A year after turning on monetization, YouTube Shorts isn’t quite a TikTok killer, but it’s given creators a new revenue stream. A year after turning on monetization, YouTube Shorts isn’t quite a ...

As YouTube tries to chase down TikTok in the short-video market, the Google-owned company says it will start handing over a bigger slice of advertising revenue to popular creators. Stream Connecticut ...

YouTube Premium Lite offers a budget-priced paid subscription that removes most ads from YouTube. Exceptions have included things like music videos, and in some markets Google has warned that Shorts ...