The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

Ready for 2026? Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total marketing estimates exceeding $18 billion (another record), ...