Norwegian chess grandmaster Magnus Carlsen is doubling down on his love for denim. On Tuesday, G-Star announced a new campaign starring the No. 1 rated player in the world. Carlsen made headlines last ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. When it came time to launch its colorful new spring ...

Polymath Pharrell Williams has added another feather to his cap as G-Star RAW’s new head of imagination, after becoming a co-owner of the 25 year-old Dutch denim brand earlier this year. To celebrate ...

For the campaign, Burna Boy is featured in a video shot on location in London spearheaded by multi-awarding-winning director Dave Meyers. Meyers has worked alongside other stars like Kendrick Lamar, ...

Construction has begun on the new OMA-designed headquarters for fashion brand G-Star RAW in Amsterdam, which will feature a facade that slides open. Located within industrial district Zuidoost, the ...

G-Star RAW has dove headfirst into modern-day technology and reflected its findings across an AI-designed denim collection earlier this year. The futuristic offering broke new ground and symbolized ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. It’s Friday in Amsterdam and I’m getting high. My heart booms too loud. My eyes ...

G-Star RAW Certified Tailors programme allows consumers to repair their denim for free by one of the six G-Star RAW Certified Tailors, expanding the lifecycle of jeans and allowing them to be reworn.

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Denim brand G-Star RAW is throwing it back to the ...

At G-Star 2023, Netmarble will showcase a demo version of the new open world, action adventure, collecting RPG The Seven Deadly Sins: Origin, the successor to The Seven Deadly Sins: GRAND CROSS. The ...