Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible with mobile video or OTT. “Everyone wants to measure ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mike Chowla, Sr. Director of Product Management at PubMatic and video chair for Prebid. The ...

The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players and ad units, as an upgrade to the more basic Video Ad-Serving ...

Today the IAB announced support for a Video Addendum to MRAID. Since MRAID is technically a rich-media standard rather than a video standard, and since the VPAID video standard already exists, many ...

According to a worldwide analysis by MediaMInd of more than 1 billion in-stream video ad serving template (VAST) impressions worldwide showed that, during the first six months of 2012, they received ...

Today it's used to verify and measure such ads, two unintended use cases that have overburdened the spec. VPAID is essentially code that tells a video player when to run an ad, which ad to run, what ...

Advertising is everywhere: on TV, radio, magazines, billboards and of course the internet. Offering up ad space has been a long standing way of generating revenue for TV studios, radio stations, ...

MOUNTAIN VIEW, CA--(Marketwired - Jun 11, 2014) - Rhythm, a blinkx group company, today announced its launch of the industry's first mobile SDK to support javascript VPAID for interactive in-stream ...

In the ever-expanding online video market, taking the first step is critical but often challenging for webmasters, given the number of ‘free’ video services, such as Facebook or YourTube. They are ...

NEWPORT BEACH, CA--(Marketwired - Nov 12, 2014) - AerServ, the only mobile-first video mediation platform, today announced industry-first support of VPAID for Interactive Video across mobile apps, ...