Handle millions of rows by loading queries into Power Pivot, building relationships, and creating measures for fast variance ...

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

Brittany Brown is a full-time copywriter writing covering real estate and personal finance topics like budgeting, investing, credit cards, and more. She is currently working to become an accredited ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Gordon Scott has been an active investor and technical ...