The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

TikTok USA isn’t just (arguably) a tool of corporate power, it doesn’t seem to work as well as the old TikTok.

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Vinyl, books, and DVDs are seeing renewed interest as Americans seek ownership, focus, and a break from screen fatigue in an ...

At the turn of the millennium, choosing a uni was a tactile ritual. With a highlighter in hand, I relied on the "thud" of a ...

As Gen Z uses fashion to define their identity, algorithmic suggestions lose power in favor of organic discovery and peer ...

Index talks to young people around the world about free expression and censorship in an increasingly sophisticated online ...

Interest in matchmakers is rising as Gen Z disenchantment with dating apps grows, experts say.

Want to make your 2026 as memorable as possible? Here's seven suggestions for you. Now that February's here and you aren't ...

On X, Harris herself announced the rebranding of @KamalaHQ in a video message. The account is now @headquarters_67, “the new ...