In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies …

Dec 19, 2025 · Discover what a SWOT analysis is, how it works, and how to perform one to identify strengths, weaknesses, opportunities, and threats in business or planning.

SWOT is used to help assess the internal and external factors that contribute to a company’s relative advantages and disadvantages. A SWOT analysis is generally used in conjunction with other …

Jan 2, 2026 · A SWOT analysis is a powerful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business, project, or goal. Teams and individuals use SWOT analysis …

Sep 16, 2025 · A SWOT analysis is a strategic planning tool that helps businesses assess their strengths, weaknesses, opportunities and threats. It can guide you in overcoming challenges and …

Dec 20, 2017 · Conducting a SWOT analysis is a powerful way to evaluate your company or project, whether you’re two people or 500 people. In this article, you’ll learn: what a SWOT analysis is, see …

Jul 3, 2025 · In this post, you’ll learn how to do a SWOT analysis. We’ll include examples and also give you a free SWOT analysis template. But first, let's explore why you should do this analysis in the first …

Apr 17, 2025 · SWOT analysis is commonly used by businesses, but also by nonprofit organizations and, to a lesser degree, individuals for personal assessment. SWOT is also used to assess …

Aug 28, 2025 · In this guide, I will explain what a SWOT analysis is, how and when to conduct a SWOT analysis, and the pros and cons of the framework.

Conducting a SWOT analysis is the first step to gaining insights into your company's strengths and weaknesses. A SWOT analysis gives you a clear picture of where your company excels and where it …