Hiring a copywriter isn’t a hands-off task. True magic happens when owners and writers dive deep together into the essence of the business. The best copy comes from curiosity, interviews, and really understanding what makes your company tick. 🕵️‍♂️💼 Great copywriters are like detectives, piecing together your business’s story to resonate with audiences. But it’s a team effort. Owners should share their passion and vision, then let the copywriter polish it into something special. 📖🔍 #Creative
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