A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production | AppleInsider
appleinsider.com
A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production | AppleInsider
Stars John Hodgman, Justin Long and the ad team responsible for Apple's 'Mac vs. PC' campaign — launched in conjunction with the Intel Mac — recently got together and talked about the evolution of the concept, other celebrity ad campaigns proposed and scuttled, and the difficulties of working with perfectionist Steve Jobs.
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