INDIARCHIVE.IN on Instagram: "The Seagram’s Imperial Blue "Men Will Be Men" elevator ad, featuring two middle-aged men and a girl in a saree, was executed with Ogilvy’s signature humor, leveraging a relatable scenario to highlight male quirks. The campaign was planned to use surrogate advertising, promoting music CDs to bypass India’s alcohol ad ban, with the iconic ghazal "Pyaar Ki Raah Mein" enhancing brand recall. Filmed in a confined elevator, the ad’s comedic timing and cultural cues, like

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