After ten years of navigating the SEO landscape solo, I've propelled the Lottie & Lysh website right up there with the big players in our industry. How did L&L rack up 100s of top 3 postions in Google searches? How do we outrank the likes of H&M, Frugi & Etsy? My journey started with a curiosity about how search engines rank pages and evolved into a full-blown, do-it-yourself success story. Every tweak and test I've run on our site has been aimed at pulling in the kind of steady, relevant traffi