Introducing… our NEW Persil Wonder Wash 🤩​ ​ We know time is precious, and that’s why we’re proud to present our first ever laundry detergent that’s designed to excel in short cycles, providing an effective clean in just 15 minutes ⏰ Yep, you read that right!​ ​ Our new range is available in 3 variants: Speed Clean Non Bio, Odour Defy and Ultra Care, featuring fast-acting PRO-S technology*, which removes invisible dirt and sweat, leaving your clothes clean and fresh 💥​ ​ Fast just got better –
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Introducing… our NEW Persil Wonder Wash 🤩​ ​ We know time is p…
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Wonder Wash – the latest launch from the world’s No.1 laundry brand Dirt Is Good – taps into the short cycle category predicted to be worth €2 billion by 2026 Hear from Joshua Hill, Marketing Manager, on how the Dirt Is Good team acted on the consumer trend towards short cold-wash cycles, built a fast-acting product with superior tech and made it unmissable. Find out more here: https://www.unilever.com/news/news-search/2025/the-success-of-wonder-wash-our-biggest-home-care-launch/?utm_source=UF&u
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Wonder Wash short cycle laundry detergent is Unilever’s biggest and fastest-growing Home Care innovation. And it’s expanding with two new variants: Dazzling Whites for brilliant brightness and Sensitive for skin-kind care. Speed and convenience are driving laundry habits, with 78% of consumers doing one short wash cycle a week. Now, 86% of consumers looking for brighter whites and 79% seeking gentler laundry formulations can get the performance and results of a full wash in a short wash cycle. h
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